Avitex

Unleash the Potential Market

challenge

Challenge

Prior entering the partnership with Endeecomm, Avitex possess a good recall in its advertising campaign yet becoming memorable is not enough as it could not meet the sales target. The wrong execution leads to fatal perception that falsely interpret the brand as the cheap product with lesser quality standard therefore it badly injures the sales.

Idea

Idea

It is essential for Endeecomm to develop critical judgement. Based on experience and hands-on observation, we recognize that the brand has to be more credible and convince the business professionals namely painter, architect, contractor and interior designer that regularly engage  with Avitex to testify.

Right away, Endeecomm brings solution that contributes the brand depth and coherence to stay relevant. We propose serious dialogues that sense and respond at the precise moment. We submit prepositions that articulates the real value to the customers by creating the campaign headline: “Cat Kebanggaan Orang Hebat.” (The Preferred Paint for the Expert)

Result

Result

As a result of introducing a better approach and identify new sources of competitive advantage “Kebanggaan orang hebat”, we truly articulates customer prepositions that are distinctive and compelling. Inserting more serious communications in its campaign, Avitex puts a breakthrough record in Avian brands with its top score sales and continuously maintain its significant growth.