Creating the Rush
Makita only opens up sales period twice a year. Being one of its distributor, it has to smartly calculate the purchasing forecast since they have to wait for another next term for more request.
The main challenge is how to attract the approximately end-users of 4000 handyman to attend the roadshow as well as convert the event with appropriate transaction
Endeecomm plans to do a roadshow allowing the end-user for a hands-on direct experience. Therefore, we identify and approach several handyman association. Along with clients and our internal team, we verify each and every name then distribute the invitation.
The event purely serve its purpose for a gathering spot as well as an educational show for the invitee as they can see the product presentation and exhibition, live demonstration, and directly test the product.
At the designated date, we pick up the invitee to make them more special and appreciated. Upon arrival, the invitee is entertained by local epic tale infused with Makita brand story followed by tasteful banquet dining.
Advan stays strong and reach an impressive “Highest sales of Tablet-PC in Asia Pacific” and enjoys the “Top 3 Sales in Indonesian Smartphone Market”, based on worldwide reputable survey company: International Data Corporation (IDC).
Eventually the whole integrated campaign enhances the mindset of Indonesian audience on the brand perception as a quality product, which can compete with other international brands.