Merah Putih

Breaking the World Record

challenge

Challenge

Terry Palmer is intended to increase the sales objective by introducing the second line brand Indonesian middle market is now having a betterĀ  option since Handuk Merah Putih offer the good quality towel with affordable price.

Idea

Idea

Build high awareness with
surpassing national and
world record through art
installation utilizing a one
kilometer length of red and
white towel.

Result

Result

Running the campaign smoothly, Handuk Merah Putih successfully replace Terry Palmer ranks in middle low segment market. The brand now enjoys a solid base and the tagline proudly claims that Handuk Merah Putih is clearly an official towel for Indonesian family.

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