Niko

Pumping up the Audio Market

challenge

Challenge

The local active speaker market has been saturated with established brands. At first, people perceived Niko is envisioned for household product and we must gain conviction that the brand can actually produce the quality active speaker since it features a good sound and features.

Idea

Idea

As the strategic initial point, Endeecomm brings a feasible keen idea to join forces with Indonesian legendary rock band, Slank with profit-sharing scheme.Benefitted with loyal massive fans base, Slank is not a mere brand ambassador but proactively involves in its marketing and promotion plan in all communications line be it television, radio, off-air events, public relations as well as digital. To make it more official, we alter the speaker name to Niko Slank.

Jointly cooperate with Slank, Endeecomm launch an integrated communications and ignites the headline: Pump up your bass – addressing the heavy and dynamic bass quality from the speaker as Indonesian consumers would rather have listening music with dynamic bass sound

Result

Result

Mutually team up with Slank, Niko is able to catch up the consumers’ trust an providentially the sales goes up.

Pumping up the Audio Market

Niko is a household electronic-based product. In 2017, Niko released an active speaker featuring complete connection. More than a brand agency, Endeecomm provides the brand with business blueprint and guideline in product and marketing strategy.