Power Pipe & Fitting

Simplicity is the Ultimate Sophistication

challenge

Challenge

We propose narratives that start with issues and describe solutions, benefits that are relevant and distinctive in a language that is understandable and practical.

Idea

Idea

We must not lose the creative spark to reach out for what is relevant and functional. We keep it simple, single-minded and strategic by incorporate the motion and beauty of wushu player since the product share the same philosophy

Result

Result

The brand enjoys a ground-breaking sales record within Avian portfolios of brands with highest sales figure above the target in 6 months.