Shinyoku

A Long-lasting Partnership

challenge

Challenge

Back to 2005, there’s no other lamp brand that goes to weighty recall like Philips and Osram.

Focus and thriving on B2B industry then entering mass market retail, we ensure Shinyoku communications must be innovative in the entire platform namely the design and delivery of the brands prepositions, in its use of channels and media, pricing and service as well as attaining
competitive and commercial success.

Idea

Idea

The core strategy for Shinyoku at first is we manage the brand beyond the traditional discipline of product-based FMCG and lead the corporate brand that goes far beyond the marketing role. Endeecomm produces the tagline “Hanya Shinyoku Lampuku” and consistently addressing the message via substantial placement in MetroTV targeting mature male viewers hence it captures the audiences and effectively brings high mind-recall.

We creatively educate the market and articulate the product experience through pay a regular visit to particular residences and offer free of charge altering its previous lamp to Shinyoku energy-saver lamp. Endeecomm highlights the real benefit of what Shinyoku has to offer and it genuinely comes from the customer’s perpective: a sincere warranty of 8,000 hours in a way that is convincing, logical, memorable and maximizes the perceived value.

Result

Result

Endeecomm positively makes Shinyoku cuts through the noise and beats the intense competitions. We develop the punch line of knowing the purpose, the audience, the product and as the situation progress, the brand still make a connection and at present Shinyoku enjoys its
impressive sales growth. The benefit-driven themes and promises delivered by Shinyoku secured consumer loyalty and received the prestigious Superbrand awards.