A Different Standpoint
Compared to other cooking oil, Sunco takes advantage of its less oily (dikit nempel) tangible preposition and we want to portray how will this difference be delivered, how is it better and why the customers are interested.
Audiences need to be engaged by something that is meaningful to them, something that they can follow and understand, can empathize and agree with, something that takes them from where hey are to a better place.
People remember what matters to them, language that they use, logical arguments that explain how the offer solves their specific problems and pronounces the benefits to them in a way that makes sense and unforgettable.
Moreover #dikitnempel has achieved trending topic on Twitter when Sunco had ignited a symposium and gained noticeable good media coverage.
When you can’t be unique, be the first. First to express certain thought, to look at something from a different standpoint.