Terry Palmer

The Desire for Higher Performance

challenge

Challenge

Partly through the design, partly through the purposeful benefits, we build the brand proficiently into everything it does hence the brand constantly needs evolving state of newness to keep one step ahead.

Idea

Idea

This has been demonstrated many times that big ideas define and sustain your brand but they need continuous refreshment to stay relevant and compelling. Endeecomm set aside a communication approach that integrates prominent public figure and initiates an appropriate campaign to promote hygiene and better life style simply called Cuci Handuk 3 hari sekali (Wash Towel once every 3 days).

Result

Result

Focus to the efforts and positively addressing the changes in habit, we successfully implement the campaign hence make a beneficial impact in trade and retailing since one family has
to purchase another towel to spare and keep.

Learning to see the big picture from the very beginning, Endeecomm makes way for Terry Palmer onto a premium market and maintain its position as a leader in its field since the brand achieved amazing growth as well as successfully expanding overseas.