Breaking into a category dominated by legacy players requires more than launching a product. It requires fast trust, strong visibility, and clear market distinction. For NIKO, we built tactical, high-impact campaigns that accelerated awareness and helped the brand move quickly from newcomer to serious contender in the gas stove category.

In just two sponsorship cycles, NIKO climbed from unranked to the #2 market position—proving how the right communication can turn momentum into market share. This leap in market share and consumer confidence was officially cemented when NIKO Kompor Kaca proudly secured the Brand Choice Award 2023.