From Zero to Market Leader
Complex markets, intense competition, expectant consumers due to perception that local brands are inferior, require more intelligent communication solutions to identify the best opportunities and beat competitors in smarter ways.
Constantly reshaping the markets where you start makes a big difference to what you see. Advan requires a view point on the potential landscape and how the brand engage with it via affordable high technology utilizing a direct and hard-sale communication message and utilize well-known and respectable persona such as famous Indonesian Celebrities as brand endorsers.
Moreover, Endeecomm raise the bar higher by using the popular face of international soccer champion FC Barcelona, that becomes a synchronize campaign consisting of ATL, BTL, PR and digital platform.
In seeking to enhance brand equity, Endeecomm also build a good relationship with Advan distributors to address the vision and mission. This necessary action is a part of integrated distribution and sales strategy for the distributors as the essential part of Advan group.
The full house venue is of course a success achievement as the idea can be made reality.
We fully realize that implementation cannot be a standard process in competitive markets. It requires constant rethinking and creativity. As marketing gets more multi-faceted, more individualized and more complex itself, then integration matters. Finally, the sales target is proudly achieved and Makita remains number one in powered-tools category.
Endeecomm finds the same fighting spirit and hilosophy in both Advan and FC Barcelona. We realize by collaborating the the two big brand should bring more success and synergetic vigor.Endeecomm are the brain and power behind this deal, starting from initial ideas, dealing the contract, and implementation on the marketing strategy.
Advan executed the strategy of systematic and massive burst in TV spot and strongly influenced the market through its sponsorship approach at popular variety shows in main television channels and events ensuring more brand awareness and product exposure.