Challenge
Surrounded by dominant global players, ADVAN needed to redefine its position, gain consumer trust, and prove that Indonesian tech could compete and win in its own market
Objective
- Drive Sales Growth and ensure Brand Sustainability.
- Strengthen Market Share in smartphones, tablets, and laptops.
Strategy
Endee Communications Group delivered an integrated marketing approach :
- Brand Communication: Insight-driven positioning and brand messaging.
- Creative Development of Key Visuals (KV), packaging, and product taglines.
- ATL Activation: TV Commercials, National Sponsorships (Rising Star Indonesia, Indonesian Idol).
- Digital Transformation: Integrated digital campaigns (content marketing, social ads, marketplace advertising). Influencer/KOL reviews, publisher placements, and Meta CPAS strategy.
Impact
- No.1 Laptop Online Sales via Shopee
- Top 3 Smartphone Brand in Indonesia (IDC Q2 2017)
- #1 Tablet Brand in Asia Pacific (IDC Q2 2017)
- x E-Commerce Sales Growth for Advan Tab VX (Official Store, Shopee & Tokopedia).
- +Rp.30 Billion in monthly sales | +Rp.3.5 Billion dailyaverage.
