Challenge
Despite its established product performance offline, No Drop needed to build a strong digital presence from scratch — entering social media platforms as a “new player” among more mature competitors.
Objective
- Build digital assets rapidly and effectively
- Create strong consumer awareness and preference online
- Dominate Share of Voice (SOV) compared to competitors
Strategy
- ATL Sponsorship on TOSI SCTV
- Creative Content Marketing: Creative, relatable campaigns like #MelaniRuchordo, #TeriakBochor, #NoDropXXI, and Urusan Rumah Tangga drama series.#GoNoDrop winning major brand activation awards.
- Social Listening Monitoring, Platform Optimization Strategy, & Community Management.
Impact
- No Drop: No.1 Waterproof Coating Brand in Indonesia
- Fastest Digital Asset Growth compared to direct competitors (Total followers across platforms surpassed 125,000+ within 1 year)
- 1 Share of Voice in waterproof coating category (Brand24 Listening 2024)
- Award-winning BTL Activation for #GoNoDrop (Best Experiential Activation 2016)
- 17M+ Social Media Reach achieved organically
